Professional Public Relations and Marketing Company

Bold Approach - Professional Public Relations Company
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Sales - Marketing - Public Relations - Innovation


EXCITING NOTICE: My new book How To Sell When Nobody's Buying was named one of 2010's best business books by And, don't forget about Persuasion: The Art Of Getting What You Want

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What Will Bold Approach do for Your Company?

Get Results!

Too many ad agencies, consulting firms, and "marketing experts" promise results but few truly deliver. The biggest reason is that they don't understand the unique challenges facing start ups, small business and especially micro-enterprises (businesses under $250,000 in revenue).

We actually partner with you in your success and our profit is based on our ability to perform for you and deliver measurable results. To put it clearly, if you implement our business acceleration strategies and you don't see measurable results, we don't profit, but when you do, we keep a percentage of your revenue growth. We feel that by partnering with you in this unique format we both win and are both fully committed to each other. Please note, you must have a viable budget for sales, marketing and advertising in order for us to work with you in this way. If you have no sales, marketing or advertising budget, we have several programs to help you as well.

Two Profitable Tips you can use now -

  1. Save thousands of dollars by reading all the way to the middle of this page to see The Four Most Misunderstood, Mismanaged and Unmeasured Areas In Your Business Today.
  2. Now, look to the right-hand side of our page and sign up for our free newsletter right now, we value and protect your privacy and never send more than two newsletters a month, which are completely focused on growing your business quickly and profitably.

We are changing the model for how sales and marketing consulting is delivered. The old model is broken as evidenced by the massive failures of the worlds largest consulting firms that we've all seen recently. Consulting and consultants must be accountable alongside you. A meeting and a report do not constitute success, increased profits, increased awareness, improved lead to close ratio, and a replicable system that you can use when we are gone do. When you take the Bold Approach and implement our strategies and tactics, your company will transform into a finely tuned marketing machine that your sales force and accountants will love and your competition will fear.

You will have a customized marketing strategy that tells you everything you need to know like where to advertise, where to get effective editorial coverage, and exactly how to measure the results of your every marketing effort. When you take the Bold Approach, the result is a dramatic increase in qualified leads that are a good fit for your product or service. To make sure you will take full advantage of your new leads, Bold Approach offers a complete sales force checkup along with comprehensive sales training and ongoing coaching.

If you want template reports and hackneyed advice, then we are not for you, but if you are ready and committed to growth and profitability, then we are your partner and we only deliver results!

Have you ever wanted your business to grow faster and more profitably? Have you ever wanted to build deeper customer relationships, close more sales, or cement your position with your clients? Do you wish you could drive change in your industry instead of following your competitors and wondering if there is a place for you? If you answered yes to any of these questions, then taking the Bold Approach may be the one decision that will remarkably change your business forever. Bold Approach takes a holistic multi-dimensional approach to helping you accelerate your business. Rather than focusing on one component that drives business growth, we look at all the factors that make it possible and design an acceleration program that is specific to your company.

The Four Most Misunderstood, Mismanaged and Unmeasured Areas In Your Business Today Are:

And the responsibility falls squarely on your shoulders. Business Transformation Happens When YOU Take Action. Missed revenue projections, loss of clients and business failure will happen when you donít. Like accounting or operations, marketing and sales require disciplined, focused effort every day.

Bold Approach is the answer to action. Our team of highly skilled professionals will help you and your teams develop sound, measurable strategies that you can implement and use to immediately increase your profits and maintain the revenue gain for years to come. Bold Approach specializes in working with companies just like yours. In fact, most companies regardless of their current position, when they take the Bold Approach grow revenue and or profits by more than 100% in under 18 months and continue to grow at rates well above their competitors. You will also become more nimble, more respected and feared by your competitors. You'll blaze the trail as the thought leader in your industry and develop the best practices others will hope to emulate.

We are specialists with a proven track record of success in Sales, Marketing, Profitable Public Relations and Business Optimization. We are not an advertising agency or consulting firm of "gurus" who are full of buzzwords and conventional wisdom; we are hands-on innovators, implementers and mentors who bring your team a rigorous, organized approach to the fundamentals of success. We don't leave you wondering what to do next, we take the next steps with you until you are ready to drive the growth on your own.

If you've ever wanted your business to grow faster or more profitably and if you've ever wanted to build deeper customer relationships, close more sales, or cement your position with your customers, you need to read on to see how making one decision will remarkably change your business forever. We are about to show you how fundamentals and systems create sustainability. Follow the tabs through the rest of our site to find out exactly how we can help you or call us at 208-323-2653 now.

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Quote of the Week

"If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced."
Vincent van Gogh

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Success Story

Share your story with us ...

"When I approached Bold Approach I was skeptical that they would help me promote my business, services, and products without the large up front fees others charge. I decided to give them a go at it. Within the first week I was interviewed by Investor's Business Daily. That came with complete shock!

If you are really looking for someone that can do exactly what they say they can do, then you need look no further. Dave Lakhani and Steve Watts can deliver exactly what they promise."
Lee Roberts
Rose Rock Design, Inc.

". . . I can say with complete assurance that a single one hour phone call was worth the full price I paid for all the work done on my project . . . Knows marketing, sales and media influence like no one else . . . Hire him now before your competitors get a chance."
  --- Alvin McDaniel

Jay Levinson

"In his brilliant 'Making Marketing Work,' Dave Lakhani doesn't make marketing simple for you, but does make marketing certain for you. The book is as instructive and enlightening as it is warm and engaging. I highly recommend it regardless of kind of business you're in."

Jay Conrad Levinson - Author of Guerrilla Marketing Books

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